About Onis Not For Sale
Not For Sale Signs |
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"For Sale" signs have become a bit of an infamous icon. Estate agents sneak in the middle of the night, post a sign and send tongues wagging. "Bloody eyesore!" "Do you know how much they got for their house?" "If they sold for £600,000 then my place must be worth £650,000!" We wanted to juxtapose a notorious medium with an unusual message: "Not For Sale". The Not For Sale signs appear in the front garden of recent customers. Where neighbours expected to see a "for sale" sign, we erect a "not for sale" sign. The idea being that you are so proud of your house and your new refurbishment that you are happy for your neighbours to know that your place is not for sale. As the conversation turns to who helped you refurbish your house, Onis is mentioned and we benefit from the single best bit of marketing ever created: word of mouth. Because we know that someone will only recommend a supplier if they had a positive experience and are prepared to put their name to it. The campaign also stands for something much bigger. Moving home has a financial and social cost. Recent figures from Barclays Bank shows people are spending in the region of £25,000 each time they move house. And there is the social cost in uprooting years of friends, local customs and amenities, moving schools and so on. It's not just the house that is Not For Sale; the fabric of the community is Not For Sale too. At Onis, we make it easier for you to refurbish your home. And in doing so, we also help families realise a little extra intangible value. Something to think about... |
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